Blue Tuareg Cheche
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Authentic cotton cheche made in Morocco
Cheche Bleu
Set off on an adventure with the Cheche around your neck. Chèche Coton 100% - 2m20 Dress attribute of the Tuaregs, lords of the desert, the cheche was also adopted by the French troops who traversed the vastness of the Sahara during the colonial era. It protected them from dust and heat, and was worn wrapped around the neck and head, leaving only the eyes uncovered.
A functional element, the cheche has become a highly sought-after clothing attribute, as wearing it adds an extra touch of exoticism and virility.
Look at our legionnaires, our gendarmes, and closer to home, the participants in the Paris-Dakar rally.
Today, do like these heroes of adventure, adopt the Tuareg turban, the cheche, and do like them, set off for adventure.