Le 14 mai 2019
Culture points

The French brand Béton Ciré: young and trendy!

béton ciré

 

This French brand was created in 2013 by Amélie Le Roux.  

The story of Béton Ciré 

béton ciré

The brand draws its inspiration from the city, the sea, and travel, and intends to adorn the heads of urban pirates worldwide by revisiting the Miki, or traditional docker, an authentic Breton sailor's hat.

This idea came to Amélie from her grandfather in Quimper, who wore it in all weather, in the city and by the sea. The miki then became the iconic piece of this young brand based in Paris.

Halfway between a beanie and a cap, without a visor to avoid wind gusts, ears free to be attentive to the sound of waves. The Béton Ciré Miki evolves, becomes unisex, timeless.

A high-end product, it is manufactured in France by skilled milliners using noble and authentic materials.

For several seasons now, Béton Ciré has been offering new hat and beanie shapes with the aim of establishing itself as an essential reference among headwear brands.

The manufacturing process 

béton ciré

Concerned with quality and authenticity, Béton Ciré has chosen a factory located in the south of France to have its hats made by genuine master milliners.

Quality accessories that come from real expertise. 

The Breton miki as a fashion accessory 

béton ciré

Until now, the Breton miki was associated with sailors and particularly with a slightly older age group. In recent years, this accessory has become trendy to the point of being found on the heads of younger people.

Easy to wear, this accessory pairs very well with modern looks and even streetwear. A unisex model that is trendy on both boys and girls, this Breton miki has everything going for it. Enough to turn the codes upside down! 

Mikis available in many colors and designs ranging from the most sober to the most colorful, and in different materials such as cotton, linen, and wool, something to please the greatest number!

Soon to be miki addicts?

béton ciré

You can now discover the new collection on our website: 

We're already fans, how about you? 

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