

An English streetwear brand that combines innovative designs with the most stringent quality control .
When it rains, choosing the right hat can turn a gloomy day into an opportunity to show off your sense of style while staying dry.
The aim was to create an English streetwear brand by mixing the best of what the United States had to offer in this field. With a strong background in music, sports brands and design in general, the designers had a starting idea but a lack of funding. They were finally able to make their brand a reality with the help of the charity "The Prince's Trust"
Drawing day and night, even during their classes, the designers also used the small loan they may have had and the income from odd jobs to launch the first King Apparel collection in June 2003. This is where the climb to success begins
Working closely with young musicians King Apparel was soon spotted by headwear giants such as New Era and Starter with whom she was able to negotiate loyal deals