In 2009, Adrian Lopez, a key figure in the skateparks of the US West Coast, created the famous brand: a perfect combination of influences intelligently drawn from emblematic skateboarding movements. Helped by a group of artist friends, he built a brand universe completely in line with the very essence of this sport.
Hats are much more than just fashion accessories. They are statements of style, guardians of tradition, and practical allies for facing various situations.