Indiana Jones's iconic hat: a famous brand

Since the beginning of the Indiana Jones saga in 1981 with "Raiders of the Lost Ark", the character played by Harrison Ford has left a lasting impression with his legendary adventurer look. Among the iconic accessories that make up this style, we find of course the whip and the hat. But what's the brand behind this elegant headwear? That's what we're going to discover...

In 1980, two Americans walked into Herbert Johnson's millinery shop, located at 13 Old Burlington Street in Mayfair, London. They introduced themselves as Steven Spielberg and Harrison Ford. Spielberg announced that he was about to direct an adventure film starring his friend Ford. The film, titled Raiders of the Lost Ark, would feature a character named Indiana Jones, an archaeology professor recognizable by his distinctive hat. The shop owners enthusiastically agreed to participate in this project, which Spielberg described as having the potential to make cinema accessory history. The hat chosen for the film was Herbert Johnson's classic model, the "The Poet", a wide-brimmed felt hat. Manufactured by the company since the 1890s, this model is renowned for its elegant and timeless silhouette, making it the perfect choice to embody Indiana Jones's iconic image.

Indiana Jones's hat: an inseparable symbol of the character

In each film of the series, including the latest installment titled "Indiana Jones and the Dial of Destiny" released on June 28th, we find this inseparable hat worn by the hero during his adventures around the world. This fedora hat, brown in color and adorned with a fabric band, is not only functional in protecting Indy from the weather but also very elegant and adds a touch of mystery to the character. It has become a true symbol of the saga and is an integral part of Indiana Jones's image.

The brand behind the latest Indiana hat is: Fernández y Roché

Located in the province of Seville, the Fernández y Roché factory, situated in the industrial polygon of Salteras, employs about sixty people and has been manufacturing high-quality hats since 1885. Its 138 years of experience allowed this company, in 2008, to create Indiana Jones's hat for the fourth film in the saga: "Indiana Jones and the Kingdom of the Crystal Skull".

A Spanish factory located in the industrial zone of Salteras, Andalusia, is responsible for manufacturing Indiana Jones's famous hat. The brand Fernández y Roché has specialized in headwear since its creation and was therefore chosen to provide the iconic accessory for the archaeologist hero. Nostalgic fans of the saga can even acquire an exact replica of the original hat in certain specialized stores.

The success of the Indiana Jones saga over the years

With five films to its credit and continued success, the Indiana Jones series never ceases to impress audiences and critics. The latest installment, "Indiana Jones and the Dial of Destiny", was no exception, leading the North American box office from its release, with 60 million dollars in revenue in Canada and the United States in just one weekend.

Harrison Ford, the eternal Indiana Jones

Despite being 80 years old, Harrison Ford continues to shine in his diverse roles, particularly through his performance in the fifth installment of the Indiana Jones saga. The actor is also present in other projects, such as the series "Shrinking" streaming on Apple TV+ and the film "1923", a spin-off of the successful series "Yellowstone". His portrayal of the famous explorer continues to earn him success and recognition from audiences.

Indiana Jones and his iconic hat continue to fascinate viewers, and the Fernández y Roché brand is proud to be associated with this cinema legend. The Indiana Jones saga still has a bright future ahead, and fans eagerly await the future adventures of the famous archaeologist.

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