Eight

Qhuit - The offbeat urban style

In 2001, two buddies, Rhum*G & Mook decide to create their own brand of Tees, with the credo: BIBINE FOREVER. The first sketches signed Qhuit™ lay the foundations for an ethylic and offbeat style.

In 2004, their peregrinations in the heart of Parisian parties lead them to gather the cream of the French hip-hop newschool and deliver the album "Qhuit Gran Bang". A musical UFO that would give a boost to the brand. Following a lot of positive feedback and the emergence of a fanbase, Qhuit™ rolls up its sleeves and delivers a broader and more accomplished collection. No censorship, just pleasure. Qhuit™ is for everyone and invites itself into the world of ready-to-wear without asking permission.

This was followed by the creation of the "Qhuit™ Grand Crüe" line in 2009, which will mix the basics of streetwear with more trendy pieces of inspiration. In front of the craze around the brand, Qhuit™ inaugurates in 2010 its first shop in Les Abbesses, the district where the brand was born. Former Daft Punk studio, the shop naturally becomes the headquarters of the crew (Poyz & Pirlz, Triptik, Mc Luvin...) where creative emulation is daily.